By taking existing media such as videos, music, or even software, people can use their imagination to improve upon those medias or even create their own form of media. In the article "The New Math of Mashups", Jeremy Brown used digital software to take apart 2 songs, "Debra" by Beck and "Frontin'" by Jay-Z and Pharrell, to create an entirely new song. This is called a "mashup", where the acapella of one song is taken and placed over the instrumentals of another song.
The article, "Twitter Serves Up Ideas From Its Followers" explores how the company Twitter looked into how their members use the service by analyzing what ideas were catching on within the community and then implementing those ideas in the form of new features. For example, the idea of mentioning another user by using the @ symbol was not originally part of Twitter. Twitter users began putting the @ symbol in front of each other's names when referring to another user and as a result Twitter implemented this feature into the site. Now when you put the @ symbol directly in front of someone's Twitter handle their name would be highlighted blue and by clicking on it you would be taken to their profile. This is known as a "mention" and every time someone was mentioned they would be notified. Tweets were also originally referred to as posts but users began calling them tweets. The term "tweets" eventually caught on with the community which caused Twitter to officially trademark the term.
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